AdAlta Consultancy – Expert marketing and strategic support for the health and care sector

Marketing Support for the Health & Social Care Sector

Trusted support from a consultancy that understands the health and care sector

Services

We offer a diverse range of services — from one-off projects to ongoing support. The list below highlights some of our core capabilities, but it’s not exhaustive. All our work is bespoke, and we’re often brought in to explore new ideas or deliver innovative solutions.

Strategic consultancy

Developing marketing solutions to support business development and sector-wide impact

Project management

Planning and delivery, stakeholder liaison, managing external partners, delivering best value and reporting results

Workforce development

Expertise in health care sector recruitment, retention, training, and compliance

Digital marketing

Website redesigns, structure, content updates, and enhanced functionality

Event delivery

Exhibitions, webinars, seminars, and training programmes

Content & copywriting

Press releases, policy guidance, newsletters, and social media planning and delivery

Branding & marketing material

From visual identity and brand guidelines to digital and printed materials

In-house training

Equipping your team to manage future updates confidently, with ongoing support

Recent Work

We’re proud to work with a range of health and social care organisations across the South East and beyond. From marketing campaigns and international recruitment programmes to training, website development and sector-wide initiatives — our recent work reflects the breadth of our expertise and the trust placed in us by our clients.

Each project is tailored to the needs of the organisation, with a focus on practical outcomes, measurable impact, and long-term value.

South East Social Care Alliance (SESCA): DHSC-Funded International Recruitment Project

Helped shape strategy to meet DHSC objectives
Built and maintained the online International Recruitment Hub
Led branding, communications, digital content, and provider engagement
Commissioned training programme, delivering 50+ courses to 500+ workers

East Sussex Partners in Care (ESPIC): Website & membership system rebuild

Rebuilt ESPIC’s website for improved usability and design
Developed interactive Members section and automated award nomination process
Delivered in-house training to ensure self-sufficiency

AdAlta Consultancy is led by Jonathan Payne, an expert consultant with over 25 years’ experience in health and social care recruitment, marketing, and business development.

Jonathan spent a decade as Marketing Controller for a national brand, developing expertise in campaign strategy, digital content, branding, and communications. He then built a successful temporary staffing agency, supplying health and social care services across the South East — before successfully exiting the business in 2022.

Today, he leads AdAlta Consultancy — providing flexible, freelance strategic and marketing support to care providers, charities, care associations, and local authorities.

Client Feedback

“Jonathan played a key role in the South East project on international recruitment funded by DHSC. He took the lead in developing the SESCA website, managed the commissioning of legal firms to deliver workshops and webinars, and was firm in his negotiations so we got best value for money. Recommend Jonathan for similar roles when you need someone able to take a brief and work on their own initiative yet keep the team abreast of progress.”

Erica Lockhart MBE, Chair – South East Social Care Alliance (SESCA)

“We are very pleased with the high quality of work Jonathan Payne has done on our website, www.espic.co.uk. From initial consultation to implementation, he demonstrated professionalism, expertise, and attention to detail. His updates significantly improved user experience. Timelines were met, and his proactive approach was invaluable. We’re happy to endorse Jonathan for any web or technical support needs.”

Elizabeth Mackie, CEO – East Sussex Partners in Care (ESPIC)

Let’s Talk

Whether you’re exploring a new project, or just want to sound out an idea — we’d love to hear from you.

Drop us a message by email and we’ll be in touch to arrange an initial conversation. No pressure, just a chance to explore how we might support your goals.

01372 662 772

hello@adaltaconsultancy.co.uk